Our process for a website redesign that converts

Every design decision's goal is to build trust and ultimately, to turn visitors into customers by guiding them to take action like calling or scheduling a discovery call.

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Our process begins with your logo and brand identity, enhancing them through a color system designed to evoke trust and emotion.

We also offer recommendations for enhancing and refining the logo. In this case, the client chose to keep their existing logo.

We do a deep-dive in our research on ALL (We mean all!) of the brand’s current digital footprint to understand the voice, tone, and perception that already exists.

• Website copy
• Social media accounts
• The owners social media accounts
• and other relevant media mentions

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This helps us understand the business and generate new content that aligns with the brand’s identity.

We analyze industry competitors to identify trends, user expectations, and opportunities for differentiation.

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Using research tools such as SEMrush, Ahrefs, Search Atlas, and simple Google searches, we gather insights that guide our strategy.

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This ensures the new design not only matches but outperforms others in usability, clarity, and conversion strategy.

We compile a list of keywords that best represent the business, its services, and the audience’s search intent.

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Primary Keyword

The home page focuses on high-impact, broad keywords that define the brand and attract primary traffic.

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High-impact, Low Effort Keywrds

When the client transitions into a long-term SEO strategy, we expand into service-specific and location-based keywords to strengthen overall visibility and capture more qualified leads.

This is where design meets psychology.

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Building Trust & Taking Action

Each layout is crafted to guide users from awareness to decision.

We align messaging, visuals, and CTAs to build user trust.

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Every element is designed to encourage the next step, whether it’s submitting a claim, booking a consultation, or calling directly.

We take existing content from the old website and combine it with insights gathered from our brand and competitor research.

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This allows us to refine messaging, improve clarity, and create fresh, SEO-friendly content.

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The result is a new website that communicates the brand’s value more effectively and connects better with its audience.

Trust builds conversions. We incorporate verified client testimonials and case results throughout key touchpoints to strengthen credibility and influence user action.

We integrate Google Analytics, Google Search Console, and call tracking tools to measure real-time performance, allowing continuous optimization and data-driven growth.

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By implementing multilingual functionality, we help businesses serve broader audiences without friction.

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Every heading, meta tag, link, and image is optimized for search performance.

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We ensure images are optimized for fast loading without losing quality.

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Combined with structured data and strong page speed, this creates a solid SEO foundation that supports long-term visibility.

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Read more about On-Page SEO Optimization.

Check out our case study for a website redesign for Northeast Claims Adjusters, one of the largest public claims adjusters in the nrotheast.