An example of a high converting website for a bookkeeping business

The primary goal of a high-converting bookkeeping website is to turn visitors into booked customers by guiding them to take action like calling for a free estimate, scheduling a discovery call, or closing a sale.

Every element of your website should work toward converting your audience into paying customers and trust you to handle their junk removal needs.

We want a clear CTA that guides users towards taking the desired action. In this case, making a call.

Of course we added a few more subtle CTAs throughout the site like this.

And of course the footer.

The primary keyword placed in the H1, H2 and variations are used through out the website for optimal SEO.

Ideally, each service and location would have its own dedicated page, but at the client’s request, this option was declined.

We added social proofs and certifications both in the beginning and the end of the page.

We place social media links at the bottom of the page to keep users focused on the website. The goal is to encourage visitors to stay longer and take action. This signals to Google that the site is relevant and engaging.

Each page contains keyword-rich title tag and meta description.

We optimize the website's page loading speed as it's one of the key factors that Google use to evaluate user experience.

No one wants a slow loading website. Generally, anything over 3 seconds is consindered too long.

One way we optimize the website's loading speed is to reduce image file size and convert images to .webp.

This article, Website Image Optimization for SEO, explains why image optimization is important and how to do it.

Check out our custom website design for Anchored Ledger Firm.