Sam's Fried Ice Cream

Out of the freezer and into the fryer
In short
Giving you the best of 2 worlds; Salty, crunchy bite to sweet, delectable delight.
What we did

UX/UI Design
Webflow Development

Sam Chau
Finished on
February 7, 2020
Sam's Fried Ice Cream

Color Palettes

Our team was approached by Sam's Fried Ice Cream Company, a well known fried ice cream shop located in Lower Manhattan, to redesign their website and create a cohesive brand identity.

Project kick off

To kick off the project, our team began by conducting user research to understand the needs and behaviors of Sam's Fried Ice Cream Business's target audience. Based on this research, we created personas and user journeys to inform the design process.

Next, our worked on developing a design system.

This included defining the brand's visual identity, typography, and color palette.

Using this design system as a guide, our team designed wireframes and high-fidelity mockups for the website's user interface (UI).

Bringing design to life

Once the UI design was finalized, our team star the development to bring the design to life. We developed custom interactions and animations to enhance the user experience (UX) and ensure that the website was visually appealing and easy to navigate.

Throughout the project, our worked closely with the team at Sam's Fried Ice Cream to ensure that the end result met their needs and expectations. The final product was a beautifully designed website that accurately represented their brand and effectively met the needs of their target audience.


These are some of the before shots of their website.


These are some of the changes we made.

We kept the design clean and modern with a focus on making it easy for users to navigate and find the information they need.

We also incorporated the company's branding to give the website a cohesive look and feel.


The end result was a website that was easy to navigate and provided a great user experience. The website received positive feedback from users and the company saw an increase in user engagement and conversions.

In conclusion, with a little bit of research, wireframing, design, and web development magic, Sam's Fried Ice Cream's website went from being a maze to a smooth experience for users."

Selected work

With you every step of the process

We believe in making life-long connections through great communication.

Juan Lim
"I can't say enough good things about Asolace. They completely transformed our projects and brought it to the next level with their expertise in web development and design."


We begin by thoroughly researching your brand, target audience, and goals for the project. This helps us understand what you're looking for and how we can best deliver it.


Next, we bring together our team of experts to brainstorm and generate ideas. We take a collaborative approach to ensure that we come up with the most innovative and effective solutions.

UX/UI Design

With the wireframes as a guide, we begin the design process, creating beautiful and engaging visual assets that align with your brand and goals.


Finally, we bring everything together in the development phase, building and testing the final product to ensure that it meets your expectations and is ready for launch.

let’s work together