Sam's Fried Ice Cream

Our team was approached by Sam's Fried Ice Cream Company, a well known fried ice cream shop located in Lower Manhattan, to redesign their website and create a cohesive brand identity.

Project kick off

To kick off the project, our team began by conducting user research to understand the needs and behaviors of Sam's Fried Ice Cream Business's target audience. Based on this research, we created personas and user journeys to inform the design process.

Next, our worked on developing a design system.

This included defining the brand's visual identity, typography, and color palette.

Using this design system as a guide, our team designed wireframes and high-fidelity mockups for the website's user interface (UI).

Bringing design to life

Once the UI design was finalized, our team star the development to bring the design to life. We developed custom interactions and animations to enhance the user experience (UX) and ensure that the website was visually appealing and easy to navigate.

Throughout the project, our worked closely with the team at Sam's Fried Ice Cream to ensure that the end result met their needs and expectations. The final product was a beautifully designed website that accurately represented their brand and effectively met the needs of their target audience.

Before

These are some of the before shots of their website.

After

These are some of the changes we made.

We kept the design clean and modern with a focus on making it easy for users to navigate and find the information they need.

We also incorporated the company's branding to give the website a cohesive look and feel.

Final

The end result was a website that was easy to navigate and provided a great user experience. The website received positive feedback from users and the company saw an increase in user engagement and conversions.

In conclusion, with a little bit of research, wireframing, design, and web development magic, Sam's Fried Ice Cream's website went from being a maze to a smooth experience for users."