What is On-Page SEO?

On-page SEO is the process of optimizing individual web pages to improve their ranking and attract more relevant visitors from search engines. This practice includes enhancing both the content and the HTML source code of the page.

The primary difference between on-page and off-page SEO lies in their focus areas. While on-page SEO is about what your site is about (i.e., the topic of your site), off-page SEO is about the authority and popularity of your site.

On-page SEO centers on optimizing elements within your website, such as content, images, and HTML code, to improve its visibility and ranking on search engines.

Off-page SEO involves external factors like backlinks, reviews and social media engagement that occur outside of your website.

On-page SEO is essential because it helps search engines understand your website and its content, as well as determine if it's relevant to what someone is searching for.

Effective on-page SEO strategies not only improve the user experience but also help your website rank higher in search engine results pages (SERPs), which attracts more visitors. This can increase visitor engagement and the likelihood of them taking desired actions on your site.

Though Google's algorithm is always changing, Google will prioritize people-first content over other factors and to avoid search engine first.

Pro Tip: Use SEMrush's On Page SEO Checker for actionable on-page SEO optimization ideas for your website.

‍